{"id":1016,"date":"2023-09-05T03:53:35","date_gmt":"2023-09-05T03:53:35","guid":{"rendered":"http:\/\/tepdk-sustainability-report.dk\/2023\/?page_id=1016"},"modified":"2025-09-16T07:10:00","modified_gmt":"2025-09-16T07:10:00","slug":"creating-shared-value","status":"publish","type":"page","link":"https:\/\/tepdk-sustainability-report.dk\/2024\/creating-shared-value\/","title":{"rendered":"Creating Shared Value"},"content":{"rendered":"<div class=\"gb-container gb-container-6d6f3545 alignfull\">\n<div class=\"gb-container gb-container-a6cbfbd4\">\n\n<h1 class=\"gb-headline gb-headline-854d81b0 gb-headline-text\">Creating Shared Value<\/h1>\n\n\n\n<h2 class=\"gb-headline gb-headline-bd61f9c8 gb-headline-text\">TotalEnergies wants to create shared value for the local community.<\/h2>\n\n\n\n<a class=\"gb-button gb-button-fa0d975e\" href=\"#engaging\"><span class=\"gb-button-text\">Discover<\/span><span class=\"gb-icon\"><svg id=\"Layer_1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 50 50\"><path fill=\"currentColor class=\" d=\"m45.93,27.19c0-.22-.08-.42-.24-.58l-1.49-1.49c-.15-.15-.36-.24-.58-.24s-.42.09-.58.24l-18.05,18.05L6.95,25.12c-.15-.15-.36-.24-.58-.24s-.42.09-.58.24l-1.49,1.49c-.15.15-.24.36-.24.57s.08.42.24.58l20.69,20.69,20.69-20.69c.15-.15.24-.36.24-.58\"><\/path><path fill=\"currentColor class=\" d=\"m26.87,3.41c0-1.03-.84-1.87-1.87-1.87s-1.87.84-1.87,1.87v41.81h3.73V3.41Z\"><\/path><\/svg><\/span><\/a>\n\n<\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-552e490c alignfull\" id=\"engaging\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-e3d37d93\">\n<div class=\"gb-grid-column gb-grid-column-2e38a459\"><div class=\"gb-container gb-container-2e38a459\">\n\n<h1 class=\"gb-headline gb-headline-9cd39fb1 gb-headline-text\">An active role in \u2028the local community<\/h1>\n\n\n\n<h2 class=\"gb-headline gb-headline-7230f85c gb-headline-text\">TotalEnergies has made significant strides in local community engagement and partnerships throughout 2024. We have completed various educational initiatives, activated our Ambassador program, and a range of volunteering efforts, all aimed at supporting and engaging with the local communities.<\/h2>\n\n\n\n<h2 class=\"gb-headline gb-headline-20dedffc gb-headline-text\"><strong>A beacon of sustainability<\/strong><\/h2>\n\n\n\n<p>TotalEnergies EP Denmark showcased its commitment to sustainability by participating in Green Camp 2024, a case competition for master&#8217;s students at South Denmark University (SDU) Esbjerg and Aalborg University (AAU) Esbjerg. The competition focused on finding holistic solutions for managing PPE (Personal Protective Equipment) waste and repurposing 2,000 sports bags from rebranding efforts. The creativity and dedication of the students were truly inspiring and Green Camp 2024 stands as a strong local activity to environmental stewardship.<\/p>\n\n\n\n<h2 class=\"gb-headline gb-headline-aa0d3bed gb-headline-text\"><strong>Engaging with local universities<\/strong><\/h2>\n\n\n\n<p>TotalEnergies EP Denmark extended its commitment to education through partnerships with South Denmark University and Aalborg University. These collaborations included internships and student assistant opportunities, providing students and recent graduates with insights into the company culture and career opportunities in energy and engineering.<\/p>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-e92fb570\"><div class=\"gb-container gb-container-e92fb570\">\n\n<figure class=\"gb-block-image gb-block-image-9c1c3ac1\"><img loading=\"lazy\" decoding=\"async\" width=\"816\" height=\"670\" class=\"gb-image gb-image-9c1c3ac1\" src=\"https:\/\/tepdk-sustainability-report.dk\/2024\/wp-content\/uploads\/2025\/09\/total-energies-our-impact-starts-with-you.webp\" alt=\"\" title=\"total-energies-our-impact-starts-with-you\" srcset=\"https:\/\/tepdk-sustainability-report.dk\/2024\/wp-content\/uploads\/2025\/09\/total-energies-our-impact-starts-with-you.webp 816w, https:\/\/tepdk-sustainability-report.dk\/2024\/wp-content\/uploads\/2025\/09\/total-energies-our-impact-starts-with-you-300x246.webp 300w, https:\/\/tepdk-sustainability-report.dk\/2024\/wp-content\/uploads\/2025\/09\/total-energies-our-impact-starts-with-you-768x631.webp 768w, https:\/\/tepdk-sustainability-report.dk\/2024\/wp-content\/uploads\/2025\/09\/total-energies-our-impact-starts-with-you-50x41.webp 50w\" sizes=\"auto, (max-width: 816px) 100vw, 816px\" \/><\/figure>\n\n\n\n<p class=\"gb-headline gb-headline-d1392879 gb-headline-text\">\u201cOur partnerships with local schools and universities are crucial to TotalEnergies EP Denmark&#8217;s mission. These engagements not only inspire the next generation but also strengthen our community ties and showcase the importance of education in the energy sector. We are proud to support and nurture young talents who will shape the future of our industry.\u201d<\/p>\n\n\n\n<p class=\"gb-headline gb-headline-c384da93 gb-headline-text\">\u2013 Susanne Lassen, Head of Business Transformation<\/p>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-28ce3f50 alignfull\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-c47f09df\">\n<div class=\"gb-grid-column gb-grid-column-48f1fd48\"><div class=\"gb-container gb-container-48f1fd48 shadow-infobox\">\n<div class=\"gb-container gb-container-ea14dd79\">\n\n<figure class=\"gb-block-image gb-block-image-6f2ee128\"><img loading=\"lazy\" decoding=\"async\" width=\"71\" height=\"71\" class=\"gb-image gb-image-6f2ee128\" src=\"https:\/\/tepdk-sustainability-report.dk\/2024\/wp-content\/uploads\/2024\/08\/Person_grey_icon.svg\" alt=\"TotalEnergies \u00a9\" title=\"TotalEnergies \u00a9\"\/><\/figure>\n\n\n\n<h2 class=\"gb-headline gb-headline-33979910 gb-headline-text gradient-blue\">7<\/h2>\n\n\n\n<p class=\"gb-headline gb-headline-b224acc9 gb-headline-text\">mentors collaborated with students as part of the Mentor program.<\/p>\n\n<\/div>\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-286a615a\"><div class=\"gb-container gb-container-286a615a shadow-infobox\">\n<div class=\"gb-container gb-container-15409c05\">\n\n<figure class=\"gb-block-image gb-block-image-bc8c51c1\"><img loading=\"lazy\" decoding=\"async\" width=\"71\" height=\"71\" class=\"gb-image gb-image-bc8c51c1\" src=\"http:\/\/tepdk-sustainability-report.dk\/2023\/wp-content\/uploads\/2024\/08\/Institutions_grey.svg\" alt=\"\" title=\"Institutions_grey\"\/><\/figure>\n\n\n\n<h2 class=\"gb-headline gb-headline-7e5090f2 gb-headline-text gradient-blue\">11<\/h2>\n\n\n\n<p class=\"gb-headline gb-headline-8820d853 gb-headline-text\">visits to educational institutions.<\/p>\n\n<\/div>\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-52a7afd2\"><div class=\"gb-container gb-container-52a7afd2 shadow-infobox\">\n<div class=\"gb-container gb-container-fb459b7d\">\n\n<figure class=\"gb-block-image gb-block-image-395c379f\"><img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"70\" class=\"gb-image gb-image-395c379f\" src=\"https:\/\/tepdk-sustainability-report.dk\/2024\/wp-content\/uploads\/2024\/08\/Job_fair_grey-2.svg\" alt=\"\" title=\"Job_fair_grey\"\/><\/figure>\n\n\n\n<h2 class=\"gb-headline gb-headline-9e339814 gb-headline-text gradient-blue\">5<\/h2>\n\n\n\n<p class=\"gb-headline gb-headline-a04eaf05 gb-headline-text\">career fairs to meet students and upcoming graduates.<\/p>\n\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-0ba51c03 alignfull\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-f3a57304\">\n<div class=\"gb-grid-column gb-grid-column-3c946fe2\"><div class=\"gb-container gb-container-3c946fe2\">\n\n<figure class=\"gb-block-image gb-block-image-7bd60b51\"><img loading=\"lazy\" decoding=\"async\" width=\"820\" height=\"710\" class=\"gb-image gb-image-7bd60b51\" src=\"https:\/\/tepdk-sustainability-report.dk\/2024\/wp-content\/uploads\/2025\/09\/ambassador-program@2x.webp\" alt=\"\" title=\"ambassador-program@2x\" srcset=\"https:\/\/tepdk-sustainability-report.dk\/2024\/wp-content\/uploads\/2025\/09\/ambassador-program@2x.webp 820w, https:\/\/tepdk-sustainability-report.dk\/2024\/wp-content\/uploads\/2025\/09\/ambassador-program@2x-300x260.webp 300w, https:\/\/tepdk-sustainability-report.dk\/2024\/wp-content\/uploads\/2025\/09\/ambassador-program@2x-768x665.webp 768w, https:\/\/tepdk-sustainability-report.dk\/2024\/wp-content\/uploads\/2025\/09\/ambassador-program@2x-50x43.webp 50w\" sizes=\"auto, (max-width: 820px) 100vw, 820px\" \/><\/figure>\n\n\n<div class=\"gb-container gb-container-e928807d shadow-infobox hide-mobile\">\n<div class=\"gb-container gb-container-1cec32f0\">\n\n<figure class=\"gb-block-image gb-block-image-6c6d4fd8\"><img loading=\"lazy\" decoding=\"async\" width=\"58\" height=\"43\" class=\"gb-image gb-image-6c6d4fd8\" src=\"https:\/\/tepdk-sustainability-report.dk\/2024\/wp-content\/uploads\/2023\/09\/workforce.svg\" alt=\"TotalEnergies \u00a9\" title=\"TotalEnergies \u00a9\"\/><\/figure>\n\n\n\n<h2 class=\"gb-headline gb-headline-60dba135 gb-headline-text gradient-blue\">45<\/h2>\n\n\n\n<p class=\"gb-headline gb-headline-5f62913a gb-headline-text\">active employee ambassadors.<\/p>\n\n<\/div>\n<\/div>\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-e373ed44\"><div class=\"gb-container gb-container-e373ed44\">\n\n<h2 class=\"gb-headline gb-headline-86c218c4 gb-headline-text\"><strong>Ambassador program<\/strong><\/h2>\n\n\n\n<p class=\"gb-headline gb-headline-ac051986 gb-headline-text\">The Ambassador program has seen significant progress in 2024, with an increasing number of interested employees leading and supporting various community initiatives. This year, ambassadors played a key role in the Esbjerg mentoring program, Green Camp, and Action! volunteering initiatives. They actively contributed to local projects and helped build stronger ties with the local community.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer hide-mobile\"><\/div>\n\n\n\n<p class=\"gb-headline gb-headline-09a10fb3 gb-headline-text\">\u201cI joined the mentoring program to get an opportunity to help a student with my knowledge and skills and at the same time get the fresh perspectives and innovative ideas from a young one. The most important takeaway for me was the satisfaction of contributing to someone else\u2019s growth and the joy of seeing them succeed.\u201d<\/p>\n\n\n\n<p class=\"gb-headline gb-headline-7882f732 gb-headline-text\">\u2013 Devik Sharma, volunteer mentor<\/p>\n\n\n<div class=\"gb-container gb-container-c2a9b1e9 shadow-infobox hide-desktop\">\n<div class=\"gb-container gb-container-01614949\">\n\n<figure class=\"gb-block-image gb-block-image-3824c30a\"><img loading=\"lazy\" decoding=\"async\" width=\"58\" height=\"43\" class=\"gb-image gb-image-3824c30a\" src=\"https:\/\/tepdk-sustainability-report.dk\/2024\/wp-content\/uploads\/2023\/09\/workforce.svg\" alt=\"TotalEnergies \u00a9\" title=\"TotalEnergies \u00a9\"\/><\/figure>\n\n\n\n<h2 class=\"gb-headline gb-headline-135f4b09 gb-headline-text gradient-blue\">45<\/h2>\n\n\n\n<p class=\"gb-headline gb-headline-32d00d59 gb-headline-text\">active employee ambassadors.<\/p>\n\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-902595c5 alignfull\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-5afc13ad\">\n<div class=\"gb-grid-column gb-grid-column-1e598fe0\"><div class=\"gb-container gb-container-1e598fe0\">\n\n<h3 class=\"gb-headline gb-headline-c735a20e gb-headline-text\">Conserving local wildlife<\/h3>\n\n\n\n<p>For the third consecutive year, TotalEnergies Denmark has supported the protection of endangered birds in the Wadden Sea National Park around Esbjerg. This recurring volunteering initiative involved putting up fences to safeguard bird populations and promote breeding in the park.<\/p>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-f6fcfa12\"><div class=\"gb-container gb-container-f6fcfa12\">\n\n<figure class=\"gb-block-image gb-block-image-ae5fb1f3\"><img loading=\"lazy\" decoding=\"async\" width=\"816\" height=\"500\" class=\"gb-image gb-image-ae5fb1f3\" src=\"https:\/\/tepdk-sustainability-report.dk\/2024\/wp-content\/uploads\/2025\/09\/Conserving-local-wildlife@2x.webp\" alt=\"\" title=\"Conserving-local-wildlife@2x\" srcset=\"https:\/\/tepdk-sustainability-report.dk\/2024\/wp-content\/uploads\/2025\/09\/Conserving-local-wildlife@2x.webp 816w, https:\/\/tepdk-sustainability-report.dk\/2024\/wp-content\/uploads\/2025\/09\/Conserving-local-wildlife@2x-300x184.webp 300w, https:\/\/tepdk-sustainability-report.dk\/2024\/wp-content\/uploads\/2025\/09\/Conserving-local-wildlife@2x-768x471.webp 768w, https:\/\/tepdk-sustainability-report.dk\/2024\/wp-content\/uploads\/2025\/09\/Conserving-local-wildlife@2x-50x31.webp 50w\" sizes=\"auto, (max-width: 816px) 100vw, 816px\" \/><\/figure>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-7d9c3226\">\n\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" controls poster=\"https:\/\/tepdk-sustainability-report.dk\/2024\/wp-content\/uploads\/2025\/09\/creating-shared-value-film@2x-e1757960062144.webp\" src=\"https:\/\/tepdk-sustainability-report.dk\/2024\/wp-content\/uploads\/2025\/09\/Action-x-Wadden-Sea-National-Park-video\u2013optimized.mp4\"><\/video><\/figure>\n\n<\/div>\n\n<div class=\"gb-container gb-container-b1b7bb74 alignfull\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-f43907e2\">\n<div class=\"gb-grid-column gb-grid-column-6ca0f6b4\"><div class=\"gb-container gb-container-6ca0f6b4\">\n\n<figure class=\"gb-block-image gb-block-image-646d1ae1\"><img loading=\"lazy\" decoding=\"async\" width=\"816\" height=\"416\" class=\"gb-image gb-image-646d1ae1\" src=\"https:\/\/tepdk-sustainability-report.dk\/2024\/wp-content\/uploads\/2025\/09\/IMG_6297@2x.webp\" alt=\"\" title=\"IMG_6297@2x\" srcset=\"https:\/\/tepdk-sustainability-report.dk\/2024\/wp-content\/uploads\/2025\/09\/IMG_6297@2x.webp 816w, https:\/\/tepdk-sustainability-report.dk\/2024\/wp-content\/uploads\/2025\/09\/IMG_6297@2x-300x153.webp 300w, https:\/\/tepdk-sustainability-report.dk\/2024\/wp-content\/uploads\/2025\/09\/IMG_6297@2x-768x392.webp 768w, https:\/\/tepdk-sustainability-report.dk\/2024\/wp-content\/uploads\/2025\/09\/IMG_6297@2x-50x25.webp 50w\" sizes=\"auto, (max-width: 816px) 100vw, 816px\" \/><\/figure>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-7ca8dd9e\"><div class=\"gb-container gb-container-7ca8dd9e\">\n\n<h3 class=\"gb-headline gb-headline-c7ef776d gb-headline-text\">Our volunteering program &nbsp;<\/h3>\n\n\n\n<p class=\"gb-headline gb-headline-1a36be8b gb-headline-text\">The Action! program encourages employees to support local initiatives by offering up to three workdays per year for volunteering. The focus is primarily on youth-related initiatives, such as promoting STEM education and supporting vulnerable children, as well as preserving natural habitats. Supporting and engaging with the local community is important for TotalEnergies Denmark, and the Action! program is a concrete example of our dedication and support.<\/p>\n\n<\/div><\/div>\n<\/div>\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"gb-grid-wrapper gb-grid-wrapper-8b547185\">\n<div class=\"gb-grid-column gb-grid-column-3c47c9d7\"><div class=\"gb-container gb-container-3c47c9d7 shadow-infobox\">\n<div class=\"gb-container gb-container-d35c45ff\">\n\n<figure class=\"gb-block-image gb-block-image-7a7fbe37\"><img loading=\"lazy\" decoding=\"async\" width=\"71\" height=\"71\" class=\"gb-image gb-image-7a7fbe37\" src=\"https:\/\/tepdk-sustainability-report.dk\/2024\/wp-content\/uploads\/2024\/08\/Volunteering_grey-icon.svg\" alt=\"TotalEnergies \u00a9\" title=\"TotalEnergies \u00a9\"\/><\/figure>\n\n\n\n<h2 class=\"gb-headline gb-headline-5a1bafdc gb-headline-text gradient-blue\">119<\/h2>\n\n\n\n<p class=\"gb-headline gb-headline-1fa9c312 gb-headline-text\">employees dedicated over 420 hours to volunteering and participated in 16 local initiatives.<\/p>\n\n<\/div>\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-222cf9e9\"><div class=\"gb-container gb-container-222cf9e9 shadow-infobox\">\n<div class=\"gb-container gb-container-04ff71bf\">\n\n<figure class=\"gb-block-image gb-block-image-796102b5\"><img loading=\"lazy\" decoding=\"async\" width=\"52\" height=\"39\" class=\"gb-image gb-image-796102b5\" src=\"https:\/\/tepdk-sustainability-report.dk\/2024\/wp-content\/uploads\/2023\/09\/investment.svg\" alt=\"TotalEnergies \u00a9\" title=\"TotalEnergies \u00a9\"\/><\/figure>\n\n\n\n<h2 class=\"gb-headline gb-headline-8235e03e gb-headline-text gradient-blue\">4.1bn<\/h2>\n\n\n\n<p class=\"gb-headline gb-headline-77dbea36 gb-headline-text\">Danish kroner, spent on local vendors in Esbjerg, reinforcing our commitment to supporting \u2028the local economy and strengthening community ties.<\/p>\n\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-0ff632a0 alignfull\">\n\n<h4 class=\"gb-headline gb-headline-ccd2f4fa gb-headline-text\">Share the story<\/h4>\n\n\n<div class=\"addtoany_shortcode\"><div class=\"a2a_kit a2a_kit_size_ addtoany_list\" data-a2a-url=\"https:\/\/tepdk-sustainability-report.dk\/2024\/creating-shared-value\/\" data-a2a-title=\"Creating Shared Value\"><a class=\"a2a_button_x\" href=\"https:\/\/www.addtoany.com\/add_to\/x?linkurl=https%3A%2F%2Ftepdk-sustainability-report.dk%2F2024%2Fcreating-shared-value%2F&amp;linkname=Creating%20Shared%20Value\" title=\"X\" rel=\"nofollow noopener\" target=\"_blank\"><img decoding=\"async\" src=\"\/new\/wp-content\/uploads\/2023\/09\/x.svg\" width=\"30\" alt=\"X\"><\/a><a class=\"a2a_button_linkedin\" href=\"https:\/\/www.addtoany.com\/add_to\/linkedin?linkurl=https%3A%2F%2Ftepdk-sustainability-report.dk%2F2024%2Fcreating-shared-value%2F&amp;linkname=Creating%20Shared%20Value\" title=\"LinkedIn\" rel=\"nofollow noopener\" target=\"_blank\"><img decoding=\"async\" src=\"\/new\/wp-content\/uploads\/2023\/09\/linkedin.svg\" width=\"30\" alt=\"LinkedIn\"><\/a><\/div><\/div>\n\n<\/div>\n\n<div class=\"gb-container gb-container-aae9427c\">\n<div class=\"gb-container gb-container-91ad9c5f\" id=\"nextsection\">\n\n<p class=\"gb-headline gb-headline-2e00d50c gb-headline-text\"><strong>Next chapter \u2013 Data<\/strong><\/p>\n\n\n<div class=\"gb-container gb-container-caab97c3\">\n\n<h2 class=\"gb-headline gb-headline-bfcccc87 gb-headline-text\"><a href=\"https:\/\/tepdk-sustainability-report.dk\/2024\/data\/\">2024 \u2013 progress and challenges<\/a><\/h2>\n\n\n\n<a class=\"gb-button gb-button-912e0cef gb-button-text\" href=\"http:\/\/tepdk-sustainability-report.dk\/2024\/data\/\">Read<\/a>\n\n<\/div>\n<\/div>\n<\/div>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Creating Shared Value TotalEnergies wants to create shared value for the local community. Next chapter \u2013 Data 2024 \u2013 progress and challenges<\/p>\n","protected":false},"author":1,"featured_media":3609,"parent":0,"menu_order":140,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1016","page","type-page","status-publish","has-post-thumbnail"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Creating Shared Value - TotalEnergies EP Denmark Sustainability Report 2024<\/title>\n<meta name=\"description\" content=\"Partnerships, sponsorships, and an active role in the local community are key focus points to create shared value.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tepdk-sustainability-report.dk\/2024\/creating-shared-value\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Creating Shared Value - 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